Elena's Movie Review Madness

Reviews from my 11-year old mind!

To meet this challenge, some suppliers have decided to switch to coopetition, i.e. to develop their own brand (competition) and continue to work as a supplier for other luxury brands (cooperation). The purpose of this document is twofold. Firstly, a preliminary analysis aims to present an overview of different cooperative situations in the luxury industry and to identify five triggers: the first three concern situations in which cooperation is added to a competitive situation (horizontal cooperation, internal cooperation and cooperation by an external actor); the latter two occur when competition is added to a cooperative situation (through upstream or downstream integration). The second part of the document focuses on the latter type of coopetition, i.e. when suppliers decide to move down the value chain. Paul Chiambaretto is assistant professor of strategy and marketing at Montpellier Business School and associate researcher at Ecole Polytechnique. His research priorities are inter-agency relations (such as alliances, alliance portfolios and coopetion) and branding strategies. He has developed a strong expertise in the aviation and rail transport sectors. His research has been published in prestigious journals such as Industrial Marketing Management, International Studies of Management and Organization, [email protected]@gement, Management International, Annals of Regional Science, Journal of Air Transport Management, etc. .

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